December 12, 2025
How Zelle® can help Brooklyn small businesses thrive
Brooklyn is an economic powerhouse, home to more than 70,000 private businesses. And like the borough itself, they’re anything but one-size-fits-all. From one-person operations to multi-generation family joints, they’re dance instructors, food truck owners, freelance writers, and everything in between.
However they do business, they keep Brooklyn’s economy moving, and they matter to Zelle®. These small enterprises help fuel the borough’s growth and strengthen its identity. Zelle helps them thrive.
Zelle is one of the most relied on digital payment networks in the U.S., enabling consumers and small businesses to send over $1 trillion last year alone. With 2,300 banks and credit unions offering Zelle — most of them community financial institutions — it delivers reliable, fast, and free* payments.
Almost seven million small businesses are enrolled with Zelle. Customers rely on it. The use of Zelle to pay small businesses has tripled in the past three years. Business operators rely on it too: Zelle is used by small business owners to send payments in key moments when speed and reliability matter most — like ensuring payroll is met and vendors are paid.
Tips on using Zelle to help your business grow:
1. Offer Zelle as a fast, reliable way to check out: Give your customers a convenient, reliable way to pay with Zelle. No need to grab cash or carry a card.
2. Send payments quickly when it matters most: Ensure that payroll is met and vendors are paid on time by paying them with Zelle. Money sent with Zelle is typically available to an enrolled recipient within minutes.
3. Set up a Zelle tag: Claim a handle for your small business that your customers can recognize.** The tag functions as a mini billboard that drops customer payments straight into your business’s eligible bank or credit union account — no email address or U.S. mobile number needed for the transaction.
In Brooklyn, business is personal. Every payment helps keep the neighborhood running, whether you’re paying a contractor, sending money to a creator, or buying lunch from a family-run spot. Zelle makes it easy to send and receive money in real time, supporting the connections that keep Brooklyn thriving. Brooklyn small businesses need reliability around the clock. Zelle delivers.
Join the seven million small businesses that rely on Zelle. Learn how to use Zelle for your small business at zelle.com/business.
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*Based on a Q4 2024 survey of financial institutions offering Zelle® to their customers, 99.36% of consumer saving and checking accounts linked to Zelle do not charge a fee to send, receive, or request money.
**This feature will be available through most banks on the Zelle network by the end of 2025.