March 31, 2025
Culture Moves Everything. Does Your Brand Move With It? Every business knows they need a brand. But without a strategy for how your brand moves in culture, you’re just talking—not connecting.
Valerie is a culture-first creative consultancy specializing in cultural strategy and creative execution. Culture fuels what we buy, what we do, and who we want to be. We help brands move with culture, not just react to it—ensuring they show up with impact.
Who We’ve Worked With
Our first project after being founded was as the strategic partner and producer for Afrogames, an international sport and culture festival in Johannesburg, working with MTV, Paramount, Converse, and more.
Since then, we’ve developed cultural strategies and executed creative for McDonald’s, Puffs, Progressive, Walmart, Major League Soccer, the Whitney Museum, and other major brands.
With decades of experience in advertising, media, and tech, our team is well-equipped to partner with small businesses and start-ups, helping them navigate culture effectively. We’ve been featured in Adweek, AdForum, and Campaign Live, highlighting how we’re pioneering new standards in branding and cultural strategy.
📖 Learn more:
Adweek: “How Valerie Is Redefining Cultural Strategy”
AdForum: “The Agency Pioneering New Standards in Branding and Cultural Integrity”
Campaign Live: “The State of the Nation: Advertising Industry Now”
We exist to help businesses of all sizes connect with audiences in meaningful ways through:
✅ Content – Crafting stories through videos, photography, and articles that resonate authentically
✅ Experiences – Designing activations and interactions that engage communities online and in-person
✅ Innovation – Future-proofing brands by reimagining product and service engagement
We specialize in cultural strategy and creative execution, helping brands create work that moves culture and drives engagement. You can partner with Valerie on any of the following:
🔹 Cultural Strategy – Define your brand’s role in culture so you show up with purpose. Whether repositioning, expanding audiences, or navigating cultural shifts, we provide the insights to move with culture—not chase it.
🔹 Creative Execution – Strategy is only as strong as its execution. We bring cultural intelligence to life through content, experiences, and innovation that deepen audience connections. From brand storytelling and digital campaigns to activations and product experiences, we make sure your brand is felt—not just seen.
🔹 Accelerated Workshops – Need fast, high-impact insights and creative solutions? Our quarterly workshops help businesses quickly find their space in culture and take action.
📍 NYC-based, globally-minded.
🔗 www.hivalerie.com
For information, email [email protected]