February 20, 2025
FOR IMMEDIATE RELEASE
Brooklyn Seltzer Museum Announces Brooklyn SeltzerFest 2025
Brooklyn, NY – The Brooklyn Seltzer Museum is bubbling with excitement as it announces Brooklyn SeltzerFest 2025, a one-of-a-kind celebration of all things seltzer! Taking place on March 16, 2025, at Industry City in Brooklyn on the weekend of National Egg Cream Day, this lively festival presented by Shopline (a new e-commerce solution) will feature vendors, interactive experiences, live music, celebrity presenters, and thrilling competitions.
“Seltzer has been a part of Brooklyn’s culture for over a century, and this festival is our way of celebrating its rich history while embracing its exciting future,” said Barry Joseph, co-founder and Director of the Brooklyn Seltzer Museum. “Whether you’re a lifelong seltzer fan or just discovering its magic, Brooklyn SeltzerFest 2025 will offer something for everyone.”
Produced by the Brooklyn Seltzer Museum, a nonprofit cultural institution dedicated to preserving and promoting the effervescent history of seltzer water, Brooklyn SeltzerFest 2025 invites attendees to explore the rich traditions, science, and future of this beloved fizzy beverage. The museum itself is housed within the oldest seltzer works in New York City—a fourth-generation, family-run business keeping the craft of seltzer-making alive. “The Brooklyn Seltzer Museum is housed within my family’s fourth-generation seltzer works, where we’ve been keeping this craft alive for over 100 years,” said Alex Gomberg, museum co-founder and president of Brooklyn Seltzer Boys. “This festival is a chance to share that legacy and our passion for seltzer with the entire community.”
Event Highlights:
🫧 National Egg Cream Invitational
Soda jerks from across the country will compete in the second annual National Egg Cream Invitational, sponsored by Fox’s U-bet. In 2024, the Franklin Fountain from Philadelphia took home the coveted Golden Siphon (watch the video here)—who will claim the title this year? Competing establishments include: Peter Pan Donuts, Hank’s Delicatessen, Egghead’s, Juliana’s, Lexington Candy Shop, Brooklyn Farmacy, S&P Lunch, and Egger’s Ice Cream Parlor.
A panel of renowned judges—including Chef Ari Miller, filmmaker Benny Safdie, candy scientist Ginny Landt, Kelly Fox of the U-bet family, and reigning champion Eric Berley—will crown the winner.
🫧 Fizzing into the Future: The Next Generation of Jewish Bubbly Beverages, presented by The Neighborhood: An Urban Center for Jewish Life. This panel demonstration will explore the history and the future of bubbly drinks within Jewish culture, with a special focus on contemporary and innovative sparkling beverages. Don’t miss our panel of pros as they experiment with flavor, giving you a sip of the future. The panel and demonstration will be followed by a Q&A and tasting session. Jewish drink creators include Ari Miller, Yana Volfson, and Jeffrey Yoskowitz.
🫧 The Main Stage
Featuring an all-day lineup of beverage experts, mixologists, and tastemakers, the Main Stage will dive into the history of seltzer, its role in cocktails, and the latest sparkling beverage trends.
🛍️ The Booths
Attendees can explore a variety of interactive booths offering:
- Seltzer tastings from global and local brands
- Classic Brooklyn food pairings
- Engaging hands-on activities, including egg cream workshops
- Exclusive giveaways and merchandise
- Fun seltzer-themed trivia and games
🌟 VIP Party – March 15, 2025
On the night before the main event, a VIP Party will be hosted at the Brooklyn Seltzer Museum and the Brooklyn Seltzer Boys factory. This intimate gathering will offer exclusive tastings, behind-the-scenes experiences, and a chance to mingle with sponsors, vendors, and industry insiders. A limited number of tickets will be available to the public for this one-of-a-kind sparkling soirée.
Get Involved:
💡 Sponsor: Gain visibility with unique brand activations and tailored experiences.
🛒 Exhibit: Showcase and sample products to hundreds of seltzer enthusiasts, industry professionals, and tastemakers. Exhibitors also have the chance to compete in festival competitions.
🙌 Volunteer: Be part of the action and help bring this fizzy festival to life!
About the Brooklyn Seltzer Museum, the event producer:
The Brooklyn Seltzer Museum is dedicated to preserving and promoting the history, science, and cultural significance of seltzer. Co-curated by Alex Gomberg and Barry Joseph, the museum offers engaging tours, exhibits, and hands-on experiences for families, schools, and corporate groups.
About the Brooklyn Seltzer Museum, the event lead sponsor:
Shopline is a leading commerce platform that empowers businesses of all sizes to build, manage, and scale their online and offline retail operations. With a robust suite of tools for e-commerce, social commerce, and point-of-sale solutions, Shopline helps merchants streamline their operations and grow their brands globally. Chris Yang, Shopline’s President and Co-CEO, is passionate about empowering small businesses. “SeltzerFest is the perfect place to celebrate the creativity and entrepreneurship that make Brooklyn’s business community so special,” he said. “We’re thrilled to support The Brooklyn Seltzer Museum as they grow their online presence, and we look forward to helping more local businesses succeed in the digital age.”
Other sponsors include:
The Workers Circle, powering progressive Jewish identity through Jewish cultural engagement, Yiddish language learning, multigenerational education, and social justice activism.
📍 Event Location: Industry City, 220 36th St, Brooklyn, NY 11232
🏛️ Museum Location: 474 Hemlock St, Brooklyn, NY 11208
📞 Media Contact: Barry Joseph | 718-912-4941 | [email protected]
🔗 Event Info & Tickets: SeltzerFest.com
🎟️ Media Pass Requests: Apply Here
💰 Sponsorship Info: Sponsor Here
🛍️ Exhibitor Details: Exhibit Here
🙌 Volunteer Signup: Join Here
📄 Press Packet: View Here